Methane. M-Zero.
Powered by Smallholder Farmers. Built for the Planet.
The world's first dedicated methane elimination network built on a smallholder farmer ecosystem. 1,005,000 farmers across three counries and growing.. One mission — drive agricultural methane to zero.
Why This Matters
Africa's most invisible climate opportunity.
Sub-Saharan Africa has over 33 million smallholder farming households. They feed the continent. They are also — unknowingly — among the largest unmonitored sources of agricultural methane on earth.
Open burning of crop residue. Produce rotting before it reaches a buyer. Unmanaged livestock. Overproduction with no market. All generating methane, but invisible to registries, satellites, and carbon markets.
M-Zero is changing that by using the trust network Selina Wamucii has already built with over one million farmers.
The Scale of the Problem
Numbers that call us to act.
Our Approach
Three pillars. One mission.
M-Zero is built on the hardest asset to create in agricultural methane mitigation — trust.
Methane Awareness Campaigns
SMS and digital campaigns promoting composting, better storage, livestock improvements, and food waste reduction. 65,000 farmers reached with documented behaviour change.
Food Waste Elimination
Surplus produce matched to alternative buyers before it rots. Demand forecasting prevents overproduction, and every tonne diverted is methane that never happens.
Dedicated Methane Platform
Personal methane profiles per farmer. Low-methane practice recommendations. Verified emissions tracking, and carbon credit income returned directly to farmers.
The biggest barrier to agricultural methane reduction in Africa is trust. Selina Wamucii has already earned that trust with one million farmers and growing dailyt. M-Zero deploys it.
M-Zero · Turning Smallholder Agriculture Into Climate Action. At Scale
Global Reach
From smallholder farms to the world.
Selina Wamucii has already built the supply chain infrastructure that connects African smallholder farmers to global markets. M-Zero adds the climate intelligence layer for tracking, measuring, and monetising the methane impact of every transaction in that chain.
When a Selina Wamucii farmer reduces food waste, the supply chain captures it. When a buyer sources sustainably, the platform records it. Every link in the chain becomes a verified methane reduction event.
Rooted in the Community
Born here. Building here.
Selina Wamucii is present in farming communities. We listen, advise, and walk alongside farmers every season. M-Zero channels that presence into climate action, bringing the methane reduction reality to. relationships that exist.
It is through these everyday conversations that M-Zero comes to life. Carried by familiar voices into communities that have been part of the Selina Wamucii family for years.
Community engagement is a key driver of Selina Wamucii's activities, and M-Zero grows directly from that foundation
The Scale Trajectory
Lasting transformation, shaped for a planet under pressure.
M-Zero is built on a growing ecosystem with a powerful grassroots network effect. Each new farmer accelerates the impact of every farmer already there. This network extends to global markets, where every product moving through the Selina Wamucii chain is a catalyst for reducing methane emissions.
The M-Zero Advantage
An asset built one farmer at a time.
Behind M-Zero is a network of over one million farmers, continually growing and expanding across new geographies. Field agents are already present in communities across East Africa, carrying years of accumulated knowledge about how those communities work.
Earned Trust
Over one million farmers actively engage with Selina Wamucii guidance. There is significant enthusiasm among them to play a meaningful role in combating the effects of climate change.
The Baseline
The methane baseline is derived from real farmer transactions. This provides the kind of MRV infrastructure that is fundamental to meaningful climate action across the sector.
Market Ready
Active buyers on the platform are already making decisions that reduce food waste. This creates powerful market signals that reward low-methane farming practices.
Unified Methane Reduction
For the first time, methane emissions from millions of smallholder farms, the world's majority agriculture players, have a unified reduction infrastructure. M-Zero brings it to life.