Selina Wamucii is opening up African agricultural products to the world.

A better way of sourcing produce from family farmers

Selina Wamucii is a platform that helps businesses from anywhere in the world to source, buy or import food & agricultural produce from any African country with ease.

Using Selina Wamucii simplifies sourcing, payments, and logistics while guaranteeing trust for buyers and producers. The platform integrates with cooperatives, farmers groups, agro-processors, and other organizations that work directly with family farmers, including smallholder farmers, pastoralists, and fishing communities, to form a valuable link to markets around the world.

A world of opportunities

Selina Wamucii is simplifying the process of purchasing food and agricultural produce from Africa.

From this one marketplace, businesses can source fruit and vegetables, fish and seafood, meat, oils, grains, cereals, spices and other agro-commodities.

Through Selina Wamucii, businesses are connected to Africas cooperatives, farmers groups, agro-processors, and other organizations that work directly with family farmers.

We make it fast, safe, and cost-effective to find, and buy the best of Africas produce from one platform. Buyers are able to source securely from any country in Africa, any time, with confidence.

Produce is shipped by cooperatives, farmer groups, exporters, and agro-processors that work directly with trusted family farmers.

Our story

Our story begins over 80 years ago with two farmers, Selina Nyanchoka and Esther Wamucii Gaita, mothers of our founders, John Oroko and Kariuki Gaita.

These two women, just like millions of farmers at the time, faced problems accessing markets for their products and earning a living income from their work.

Their sons, who experienced the same problems, sought to address the challenge, and Selina Wamucci was founded.

We are a company of farmers, working for farmers. We are united across Africa, selling products within Africa and beyond.

Our vision

One Africa where all farmers have prosperous lives.

Our mission

To create economic opportunities so family farmers can earn a fair and liveable income.

Our values

  • To put our farmers first.
  • Reimagine what Africa will be.
  • Nurture trust.
  • Inspire and facilitate family farmers to grow more food and earn a living from it.