Fans of Super Bowl guacamole during the LIX edition on February 9, 2025 spent extra dimes after Mexico’s supplies fell 20%. Sports lovers and foodies were attending the National Football League (NFL) finals between the Philadelphia Eagles and Kansas City Chiefs, in New Orleans.
For the finals, Mexico shipped 110,000 tons of avocados, significantly less than the 138,000 tonnes of the 2024 edition.
Firstly, an impending 25% import tariff into the United States and internal factors brought the volume even below 2023’s 130,000 tonnes.
A mid-2024 inspection suspension by the U.S Department of Agriculture (USDA) in Michoacán affected supplies as export permit issuance tightened.
Drought and insecurity at farms also reduced supplies in a country where only two states can ship avocado into the U.S.
At the event itself, guacamole luckily added only 1.5% to its usual price despite avocado prices climbing 11.5% year-on-year. This is according to Wells Fargo, in a February 2024 analysis.
The 2025 half-time show when thousands of guacamole dishes pass around set fans back $2.88 a kg. In comparison, the same had cost $2.41 a kg in the 2024 edition, per agriculture trade consultancy GCMA.
Despite this pricey turn and volume shrink, Mexico still dominates the American market with an 83% supply share.
Interestingly enough, guacamole came into the National Football League (NFL)-run Super Bowl cuisine in as late as 1994.
That was the year when the North American Free Trade Agreement provided market access for avocados from Mexico into the U.S.
Exporters began advertising the meal as the ideal Super Bowl dish, and in time replaced potato chips and onion dip.
By 2000, prepared avocados were featuring in each gaming final, when Americans were eating 2.5 billion avocados per year.
So, Super Bowl guacamole has definitely found a permanent place in sporting culture irrespective of volume and price fluctuations. This is why the dish accounts for a fifth of the yearly avocado trade in the United States, per the statistics below.
Super Bowl Guacamole Statistics
While prepared avocado meals first entered the consciousness of American football fans in 1994, they had been a Mexican favourite for years. Therefore, when Mexico first advertised sports-time guacamole in the 1990s, it gained following at once. In 2023, Mexico exported 33,740 tonnes in ready-made guacamole to the U.S.
Whereas whole avocado shipments hit 1,133,200 tonnes in 2023, pulp dispatches reached 15,440 tonnes. By 2024, the trade of guacamole during Super Bowl events represented 20% of avocado sales per year in the U.S.
Arguably, export volumes of raw avocados for making guacamole specifically for the Super Bowl finals usually eclipse annual prepared guacamole exports. As the table below shows, there were volume improvements for 2023 and 2024, whereas 2025 lagged.
| Year | Mexico Super Bowl Avocados [tonnes] |
| 2023 | 130,000 |
| 2024 | 137,500 |
| 2025 | 110,000 |
Has the price of Super Bowl guacamole fluctuated in recent years?
For recent years, guacamole was costliest in March 2022 when avocado prices rose by 81% in March, whereas it was cheapest in 2023. In 2022, avocado prices hit $4.33 per kg or $39 per 9 kg boxes due to a temporary export ban. For 2023, avocados bound for the U.S. from Mexico cost just $0.95 a pound, same as guacamole, according to Chipotle. The first column below illustrates a recent year while the second highlights the guacamole price for the respective Super Bowl event:
| Year | Price [$/kg] |
| 2023 | 2.09 |
| 2024 | 2.41 |
| 2025 | 2.88 |