Avocado Sales Are Rising, as Consumers Buy Into the Fruit as a Source of ‘Healthy Fats’

“Helping propel avocados to high status in the produce aisle is consumers’ efforts to eat “healthy fats.” Avocados contain mono- and polyunsaturated fats, otherwise known as “good fats” because they help reduce “bad” cholesterol levels and lower risk of heart disease. They also are a “nutrient booster,” helping the body absorb fat-soluble nutrients, like alpha- and beta-carotene and lutein, when consumed with food sources at the same time, according to the Hass Avocado Board, a marketing group representing producers and importers.”

Read More at the Article Source on the Wall Stree Journal : http://online.wsj.com/article/SB10000872396390443995604578004161804598092.html