Selina Wamucii is a business to business fresh produce company that aggregates and supplies high quality fresh produce from African farmers. For buyers, we guarantee consistency in quality and fair pricing while for farmers we guarantee market and fair prices for their produce. The company is based in Nairobi, Kenya.
Our focus is to use mobile technology to comprehensively solve problems facing smallholder-sourced produce: poor earnings for farmers, lack of steady market, difficulties meeting market-driven standards and inefficient logistics along the agriculture supply chain. By using technology to shorten and transform the supply chain, we are making it sustainably profitable to source fresh produce from smallholder farmers while meeting market demand.
The produce is then marketed and distributed under 10 different brands i.e Selina Wamucii LTD, Mangoes from Kenya, Mount Kenya Fresh Avocados, Kenya Herbs & Spices, Kenya Fresh Peas, Kenya Fresh Beans, Essential Oils of Africa, Selina.co.ke , Selina Flowers and Fresh From Kenya.
We use big data from the market side as well as the farming side to inform an algorithm that guides smallholder farming. It means farmers grow what they are sure will find market while buyers are assured of consistent supply of produce at fair prices according to their requirements in terms of quality and volume specifications.