The blueberry season in Eastern Europe is in full steam, with Poland beginning its harvest amid wholesale price diversity early July 2025.
According to the Agro Review, Poland has begun its season with wholesale rates at between €7 and 11 euro ($8.25-12.96) a kg, as of July 1.
The capital of Warsaw is witnessing the most diverse pricing range of between €7 and 10 ($8.25-11.78). This is however moderate versus the pricing in Poznan in the country’s northwest, where the maximum rate has hit €11 ($12.96) a kg.
Soon, home supplies will ease as marketing diverts to the European Union (EU)’s markets amid competition from Serbia and Ukraine.
Ukraine is also in the maiden harvest stages beginning June 25, an event that has lowered wholesale rates in Kyiv to over €6 (7.07) a kg.
Export batches from Ukraine however are cheaper by at least 10% than their wholesale counterparts due to their larger sizes.
Meanwhile, Georgia’s well-heeled blueberry exports have halted as exporters fear rain might spoil supplies in the sensitive EU market.
Even before Georgia had stopped shipments one month into the early harvest, export rates had dipped to a maximum €4.5 ($5.30) a kg.
Taking Extra-EU Steps
While the EU market remains Poland’s main bet, the country is anticipating a brand new market in Taiwan, cites the Taiwan Times.
According to Foreign Affairs Minister of Taiwan Lin Chia-Lung on July 1,2025, preparations are underway to import fresh blueberries from Warsaw.
If successful after a public comment survey in the next 60 days, the import campaign will start by September 2025.
By end September, Poland will be concluding its blueberry season that runs for three months starting July.
Key markets for Poland’s berries include Germany, the UK and the Netherlands, all lucrative destinations that pay top dollar.
So, as the Poland’s blueberry wholesale price curve gets dynamic with the looming exit of Georgia’s supplies, how will market performance auger? The statistics below partially seek answers via production, price and export data of this Eastern European country for the niche fruit.
Poland Blueberry and Price Statistics
A world beater, Poland ranked 7th worldwide and 1st in Europe in fresh blueberry production in 2023, at 61,900 tonnes. Only Spain at 57,670 tonnes came close among European nations that year, even while the United States topped globally with 333,660 tonnes. Helping along was a productivity spike between 2016 and 2020. Yield rates shot from 4,624.28 kg per hectare (ha) in 2016 to a high of 11,389.47 kg/ha in 2020. Then they plummeted to 6,200 kg/ha in 2022, resulting to a price spike to match ebbing yields. By early July 2025, Poland’s wholesale blueberries cost €7 -11 euro ($8.25-12.96) a kg, versus Ukraine’s €6 to 7 ($7.07-8.25).
Are prices of blueberries in Poland regionally competitive?
Due to their high quality, Poland’s blueberries sell a little above those of neighbors Romania, Georgia and Ukraine. A July 2025 sales ad survey by Agro-Market 24 showed such discrepancy. While other EU sources offered as little as €2.17 ($2.56) for a kg of fresh blueberries, suppliers in Poland averaged €4.24 ($4.99).
Which are the main destinations of Poland’s fresh blueberries?
The International Blueberry Organization cites that Poland exports mainly to Germany, the UK and the Netherlands. In 2023, total exports reached 21,890 tonnes to mainly European destinations, including the ones in the table below.
| Country Importing blueberries from Poland | 2023 [tonnes] | 2022 [tonnes] | 2021 [tonnes] |
| Germany | 9,240 | 8,490 | 7,600 |
| UK | 4,260 | 3,940 | 4,410 |
| Netherlands | 1,190 | 1,750 | 1,640 |
| Belarus | 950 | 1,700 | 1,040 |
What is the main use of blueberries in Poland?
Over 90% of Poland’s blueberry production ends up in fresh fruit markets while the rest go into processing. In 2023, 59,000 tonnes out of a total 62,000 tonnes reached fresh berry markets. Comparatively, only 3,000 tonnes turned into processed products that year.