New findings on ginseng roots have rocked the medical field including their anti-obesity effect on gut microbiota and the regulation of colon colitis. The findings are some of the health-related factors driving the global ginseng market size in 2023 and beyond. 

Experts forecast that the rising use of ginseng roots in health remedies will push the global market size to $1.1 billion by 2033. This is according to the latest market research by Future Insights on December 12.

A part of the market growth will emanate from the sales of ginseng-based health supplements. These products currently account for between 1 and 2% of the world’s herbal medicine market.

The “king of herbs” is also deriving its market size sway from the sale of flavoured products. One of these is ginseng powder which has proven a hit in Asia for its long shelf life due to low moisture content.

Check the latest prices of American ginseng roots, including retail, wholesale, export and import prices.

American Ginseng for Colitis

Even as Asians pine after ginseng powder, American ginseng is making waves in research circles. According to the journal Frontiers, American ginseng herbal extracts could help reduce colorectal cancer.

Colorectal cancer is an outcome of inflammation in the linings of the colon, which increases with microbiota (gut bacteria). This ginseng extract, however, could keep down harmful microorganisms and expand good bacteria to regulate colitis-formation.

The chemical action of American ginseng extract upgrades some bacteria in the body including Firmicutes. At the same time, it hinders the activity of harmful bacteria known as Bacteroidales. 

Asian Ginseng for Anti-obesity Action

On the other hand, Asian ginseng could be a game-changer in the regulation of microbiota partially responsible for obesity.  Researchers found that Asian ginseng extracts lower the ratio of Firmicutes and Bacterioidetes but raise that of beneficial parabacteroides.

Harmful bacteria promotes inflammation in the gut and this raises the degree of metabolic diseases such as obesity. 

Overall, raising gut immunity, also known as gut homeostasis, is the first action of ginseng extracts. This attribute could help make Asian ginseng a potent anti-obesity formulation. 

The Power of Extracts drives the Ginseng Market

The global ginseng market relies most on the bioactive compounds of extracts for its  herbal sales.  This is the major factor driving sales and may help raise the market size by 4.3% in ten years.

Another factor is the growing demand for active acids from this herb. Ginseng roots contain maltol as well as  salicylic and vanillic acids, each with distinct disease control potential. 

Consumers Yearn for Healthy Herbs

There is also a rising buyer preference for healthy plant-based products no matter how expensive they are.  Customers are more than ever ready to buy expensive health supplements rather than rely on genetically modified products.

For instance, 50% of US citizens use ginseng-derived supplements despite their expense. The dried root currently averages $300 to $600 a pound for the wild variety. 

Since ginseng roots command a hefty price and yet demand is still surging, it all boils down its health benefits. Apart from the anti-obesity and anti-colitis findings, ginseng also offers a herbal remedy for high blood pressure. 

In short, the 4.3% potential growth in the ginseng market between 2023 and 2033 is almost wholly due to potent herbal attributes.