Selina Wamucii, a fresh produce company based in Kenya, has launched a robust program that guarantees consistency in high quality, fair prices and volumes for bulk buyers of fresh produce. According to the company, “the number one worry for fresh produce buyers is quality and prices.
“If you are a fresh produce buyer who buys in bulk for distribution, retail or even catering industry,then you probably understand the pain of always having to search for consistent high quality produce that is also fairly priced. Many buyers fly around the world in blind search, send inquiries to multiple suppliers and even perform intense background searches to ascertain the credibility of suppliers. The exercise is excruciating. Yet many fresh produce buyers are forced to perform it year in, year out. This is what we get when we operate in a disjointed model”, says Mr. Samuel Wanyoike the head of production.
How the Program Works
The buyer starts by signing up with the program and stating their fresh produce requirements in terms of volumes,quality and timelines. Selina Wamucii then works out and manages all the requirements using its Selina Grower Management system to allocate carefully vetted growers that meet each buyer’s requirements.
Selina Wamucii affirms that all buyers who sign up into the program are guaranteed of consistently receiving high quality produce at fair prices thanks to the already vetted farmers who are 100% focused on producing for consistent bulk buyers: a win for the buyer, a win for the farmer.
About Selina Wamucii
Started in 2015, Selina Wamucii is a Kenya based fresh produce company that is working with trusted family growers who are dedicated to growing quality food for its customers in Kenya and around the world. The company’s mobile phone based system is playing a critical role in streamlining the growing, sourcing, handling, value addition and supply chain optimization of produce that is sourced from family growers. Decisions along the chain such as what the farmer will plant, quality, when and in what quantities are all data – driven.