{"id":22778,"date":"2025-07-07T13:37:48","date_gmt":"2025-07-07T13:37:48","guid":{"rendered":"https:\/\/www.selinawamucii.com\/news\/?p=22778"},"modified":"2025-07-07T13:40:38","modified_gmt":"2025-07-07T13:40:38","slug":"sunshine-rose-grapes-from-hunan-initiate-2025-export-campaign-in-malaysia","status":"publish","type":"post","link":"https:\/\/www.selinawamucii.com\/news\/2025\/07\/07\/sunshine-rose-grapes-from-hunan-initiate-2025-export-campaign-in-malaysia\/","title":{"rendered":"\u2018Sunshine Rose\u2019 grapes from Hunan initiate 2025 export campaign in Malaysia"},"content":{"rendered":"\n<p>East-central China\u2019s Hunan Province dispatched 13,000 kg of \u2018Sunshine Rose\u2019 or Shine Muscat grapes to Malaysia on June 3, 2025, kickstarting the 2025 export campaign. &nbsp;<\/p>\n\n\n\n<p>Fair weather in growing regions has helped bring shipments a month earlier this season than in the August 2024 export campaign.&nbsp;<\/p>\n\n\n\n<p>According to&nbsp;<a href=\"https:\/\/m.voc.com.cn\/xhn\/news\/202507\/29868387.html\"><u>Voc<\/u><\/a>, Changde city\u2019s Customs inspected the initial batches and expedited clearance for similar punnets.&nbsp;<\/p>\n\n\n\n<p>To reduce prolonged inspections, the customs authority undertook extra-inspection interventions right along the processing chain.&nbsp;<\/p>\n\n\n\n<p>Hunan expects to ship some 5 million kg of the special grapes to over 10 export markets in Asia and Africa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-sunshine-rose\"><strong>What is \u2018Sunshine Rose\u2019?&nbsp;<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>With&nbsp;an origin in Japan in the early 2000s, the \u2018Sunshine Rose\u2019 table grape cultivar reached China at an indeterminate date.&nbsp;<\/p>\n\n\n\n<p>By September 2022, the variety was the talk of town for its fragrant floral taste and vibrant yellowish green tinge.&nbsp;<\/p>\n\n\n\n<p>Its seedlings soon dominated nationally acclaimed grape nurseries in Huludao City in northeast China while the table grape took over groceries.<\/p>\n\n\n\n<p>Uptick demand spurred the cost of seedlings to 30 yuan ($4.18) per item in 2022, from&nbsp;<a href=\"https:\/\/thebreedersalliance.com\/index.php\/2022\/10\/22\/the-thorny-issues-of-plant-variety-rights-behind-the-huge-sales-of-sunshine-rose-grapes\/\"><u>20 yuan<\/u><\/a>&nbsp;($2.79) in 2021.<\/p>\n\n\n\n<p>The&nbsp;<a href=\"https:\/\/www.enghunan.gov.cn\/hneng\/News\/Localnews\/202308\/t20230802_29451645.html\"><u>government of grape-rich Hunan<\/u><\/a>&nbsp;soon pounced on the trade potential of the cultivar via selective international sales. On August 1, 2023, &nbsp;Lixian county made a significiant dispatch of 2.5 million kg of the variety to a local processing plant.<\/p>\n\n\n\n<p>Nevertheless, the glory faded fast. By mid-January 2025, retailers in Kunming city in southwest China were selling the fresh fruit at&nbsp;<a href=\"https:\/\/www.skynatcn.com\/NewsDetail.aspx?ID=159\"><u>20 yuan<\/u><\/a>&nbsp;($2.8)\/kg.<\/p>\n\n\n\n<p>What used to cost over 100 yuan ($13.94)\/kg was now accessible for 10 yuan ($1.39), beneath median&nbsp;<a href=\"https:\/\/www.selinawamucii.com\/insights\/prices\/china\/grapes\/\"><u>grape retail rates in China.<\/u><\/a>&nbsp;<\/p>\n\n\n\n<p>So, could the 2025 export campaign that Malaysia has begun rescue the waning glory of \u2018Sunshine Rose\u2019 grapes?  Whatever the outcome, below statistics explore China\u2019s grape sector in general.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-china-grapes-statistics\"><strong>China Grapes Statistics&nbsp;<\/strong><\/h2>\n\n\n\n<p>China is the world\u2019s biggest production hub for grapes at\u00a0<a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/grape-production-by-country\"><u>12.6 million tonnes\u00a0<\/u><\/a>per annum, as of 2022. In 2023, it ranked 4<sup>th<\/sup>\u00a0worldwide for exports with an export value of \u00a0<a href=\"https:\/\/www.worldstopexports.com\/grapes-exports-by-country\/\"><u>$813.9 million<\/u><\/a>, equal to 8.8% of the global table grape revenue. Only Peru, the Netherlands and Italy have bigger export revenue shares. China\u2019s lead owes to a range of graded table grape cultivars such as \u2018Sunshine Rose,\u2019 originally known as \u201cShine Muscat.\u201d<\/p>\n\n\n\n<p><strong>How extensive is the cultivation of \u2018Sunshine Rose\u2019 in China?<\/strong><strong><\/strong><\/p>\n\n\n\n<p>\u2018Sunshine Rose\u2019 vending in China went on from relative insignificance to sales of&nbsp;<a href=\"https:\/\/inf.news\/en\/food\/12008f46564e1198f405e9ef7554f0ca.html\"><u>2 million seedlings<\/u><\/a>&nbsp;per year&nbsp;by 2018. The provinces of Yunnan, Hunan, Sichuan, Guangxi, Liaoning and Guangdong dramatically ramped up their cultivated areas to cash in.&nbsp;<a href=\"https:\/\/thebreedersalliance.com\/index.php\/2022\/10\/22\/the-thorny-issues-of-plant-variety-rights-behind-the-huge-sales-of-sunshine-rose-grapes\/\"><u>The Breeders Alliance&nbsp;<\/u><\/a>reported in 2022 that the grape\u2019s national acreage rose from 6,740 hectares (ha) in 2016 to 20,806 ha in 2022. Other estimates put the actual &nbsp;2022 cultivated area under these grapes at 66,666 ha. &nbsp;<\/p>\n\n\n\n<p><strong>What is the grape consumption per capita in China?&nbsp;<\/strong><strong><\/strong><\/p>\n\n\n\n<p>In 2023, China ranked 6<sup>th<\/sup>&nbsp;globally in grape consumption at about&nbsp;<a href=\"https:\/\/essfeed.com\/top-10-countries-with-the-highest-grape-per-capita-consumption\/\"><u>8.3 kg<\/u><\/a>&nbsp;per person per year, according to the ESS Feed. Apart from T\u00fcrkiye with&nbsp;<a href=\"https:\/\/essfeed.com\/top-10-countries-with-the-highest-grape-per-capita-consumption\/\"><u>8.9 kg<\/u><\/a>&nbsp;per capita, China\u2019s consumption rate is the highest in geographical Asia. &nbsp;<\/p>\n\n\n\n<p><strong>How<\/strong><strong>&nbsp;has China\u2019s grape production performed in the 2019-22 period?<\/strong><strong>&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>China recorded its biggest grape output in the 2019-22 period in 2022 at over 15 million tonnes. According to the&nbsp;<a href=\"#data\/QCL\"><u>FAOSTAT<\/u><\/a>, production upped consecutively while acreage fluctuated in the timeline, per the table below.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Year<\/strong><\/td><td><strong>Production [tonnes]<\/strong><\/td><td><strong>Acreage [Ha]<\/strong><\/td><\/tr><tr><td>2022<\/td><td>15,443,449<\/td><td>707,492<\/td><\/tr><tr><td>2021<\/td><td>15,067,900<\/td><td>704,017<\/td><\/tr><tr><td>2020<\/td><td>14,388,103<\/td><td>713,192<\/td><\/tr><tr><td>2019<\/td><td>14,284,035<\/td><td>745,907<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Fig.<em>&nbsp;<\/em>&nbsp;<em>Grape production in China, 2019-22.<\/em><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>East-central China\u2019s Hunan Province dispatched 13,000 kg of \u2018Sunshine Rose\u2019 or Shine Muscat grapes to Malaysia on June 3, 2025, kickstarting the 2025 export campaign. &nbsp; Fair weather in growing regions has helped bring shipments a month earlier this season than in the August 2024 export campaign.&nbsp; According to&nbsp;Voc, Changde city\u2019s Customs inspected the initial&#8230;<\/p>\n","protected":false},"author":3,"featured_media":22779,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.3 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018Sunshine Rose\u2019 grapes from Hunan initiate 2025 export campaign in Malaysia - Selina Wamucii | Food &amp; Agriculture News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.selinawamucii.com\/news\/2025\/07\/07\/sunshine-rose-grapes-from-hunan-initiate-2025-export-campaign-in-malaysia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Sunshine Rose\u2019 grapes from Hunan initiate 2025 export campaign in Malaysia - Selina Wamucii | Food &amp; 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