{"id":22732,"date":"2025-06-30T13:37:51","date_gmt":"2025-06-30T13:37:51","guid":{"rendered":"https:\/\/www.selinawamucii.com\/news\/?p=22732"},"modified":"2025-06-30T13:41:11","modified_gmt":"2025-06-30T13:41:11","slug":"fourth-of-july-specialties-whet-u-s-grocery-sales","status":"publish","type":"post","link":"https:\/\/www.selinawamucii.com\/news\/2025\/06\/30\/fourth-of-july-specialties-whet-u-s-grocery-sales\/","title":{"rendered":"Fourth of July specialties whet U.S.’ grocery sales"},"content":{"rendered":"\n

Sales’ adverts of grocery specialties in the\u00a0United States<\/u><\/a>\u00a0have risen in the June 21-July 3, 2025 timeline, before the Fourth of July.<\/p>\n\n\n\n

According to the USDA\u2019s Agricultural Marketing Service (AMS), peaches have amassed 7% of all non-organic grocery ad placements so far.<\/p>\n\n\n\n

In the other fruits category are nectarines with 5%, strawberries with 4% and watermelon with 4% in ads\u2019 share.  Notably, strawberries are currently in the summer u-pick season<\/u><\/a> in northern states like Michigan. <\/p>\n\n\n\n

Among vegetables, tomatoes (6%), sweetcorn (4%) and potatoes (4%) boast the highest ad placement in the weeklong period. <\/p>\n\n\n\n

Marking the U.S.\u2019 Independence Day, the Fourth of July usually motivates substantial grocery purchases a week beforehand.<\/p>\n\n\n\n

Versatile Pricing of Tomatoes<\/strong><\/strong><\/h3>\n\n\n\n

Concerning the weeklong retail prices, a few commodities like tomatoes have registered sharp changes week-on-week and year-on-year (y-o-y).\u00a0<\/p>\n\n\n\n

Roma tomatoes sold in the June 21-July 3 period at $1.20\/lb versus $1.10 a week back, and $1.02 a year ago.\u00a0<\/p>\n\n\n\n

Balancing the act however were greenhouse vine ripe tomatoes, which contracted to $1.55 a pound from $1.68 in late June 2024. <\/p>\n\n\n\n

The balancer is steady production in California where the USDA on May 29, 2025 edged output\u00a01% higher<\/u><\/a>\u00a0than an earlier January forecast. \u00a0This is despite contracted production in 2025 at 10.2 million tonnes falling short of the corresponding contracted output in 2024.\u00a0<\/p>\n\n\n\n

Other Edibles<\/strong><\/strong><\/h3>\n\n\n\n

Unlike tomatoes, mushrooms, apples and avocados are generally either cheaper or pricier than in late June 2024. <\/p>\n\n\n\n

Market rates of 6-ounce Portobella mushrooms have upped from $3.08 in June 2024 to $3.7. This is unlike prices of 1-pound measures that remain unchanged a year on, at $4.99.<\/p>\n\n\n\n

Meanwhile, Granny smith apples lost from $1.78 a pound in late June 2024 to $1.37 this week. This is even as Honeycrisp dessert apples improved y-o-y to $2.99, from $1.85 per pound.\u00a0<\/p>\n\n\n\n

Hass avocados on the other hand are generally cheaper year-to-date at $0.47 per small piece, vis-\u00e1-vis $0.49 in 2024. <\/p>\n\n\n\n

Across the board, stone fruits like peaches and nectarines as well as vegetables like lettuce all show low volatility year-to-date. For more shopping data on grocery specialties, days before the Fourth\u00a0of July, peruse the statistics below.\u00a0<\/p>\n\n\n\n

Fourth of July Grocery Specialties Sales Statistics\u00a0<\/strong><\/h2>\n\n\n\n

Each Independence Day, people in the United States spend billions on shopping. On July 4, 2024, consumers utilized around\u00a0$15.5 billion<\/a><\/u>,\u00a0of which food alone without alcohol, constituted $9.4 billion. According to the Capitalone Shopping,\u00a091%<\/u><\/a>\u00a0of citizens shop before the day itself and in 2025, 83% made plans for food purchases. This means that the week leading up to the holiday sees a spike in food ads. According to the U.S. Department of Agriculture\u2019s\u00a0AMS<\/u><\/a>, \u00a0foodstuff advertisements on June 21 through July 3, 2025 were at 265,811. This marks a 3% increase in weekly ads but a 32% decrease in yearly placements. \u00a0<\/p>\n\n\n\n

Is 4th of July expensive for cookouts<\/strong>? <\/p>\n\n\n\n

Independence Day usually brings out Americans in social events known as cookouts, which normally cost more than typical outings. A June 2025 Marketbasket Survey<\/u><\/a> by the American Farm Bureau finds 2025\u2019s cookouts for 10 people cost US\u00a230 less than 2024\u2019s. This means such a gathering will have food costs down to $70.92, from the $68.93 bill of 2024.  However, the survey concludes that 2025 dinners cost $7.09 a person<\/u><\/a>, the second most expensive since 2013.<\/p>\n\n\n\n

Where do U.S.\u2019 shoppers buy holiday-time food<\/strong>? <\/p>\n\n\n\n

Surveys show that 59%<\/u><\/a> of shoppers access food from conventional grocers while 31% from mega promotional stores. <\/p>\n\n\n\n

Does inflation affect Independence Day Shopping<\/strong>? <\/p>\n\n\n\n

High inflation in July 2023 forced for modest purchases as costs rose 17%<\/u><\/a> above those of pandemic-hit 2021.  Leading the list was bread, whose price rose by 22% in 2023 over 2022 equivalents. Potato chips, too, were 15% costlier in the same period. <\/p>\n","protected":false},"excerpt":{"rendered":"

Sales’ adverts of grocery specialties in the\u00a0United States\u00a0have risen in the June 21-July 3, 2025 timeline, before the Fourth of July. According to the USDA\u2019s Agricultural Marketing Service (AMS), peaches have amassed 7% of all non-organic grocery ad placements so far. In the other fruits category are nectarines with 5%, strawberries with 4% and watermelon…<\/p>\n","protected":false},"author":3,"featured_media":20047,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"\nFourth of July specialties whet U.S.' grocery sales - Selina Wamucii | Food & Agriculture News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.selinawamucii.com\/news\/2025\/06\/30\/fourth-of-july-specialties-whet-u-s-grocery-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fourth of July specialties whet U.S.' grocery sales - Selina Wamucii | Food & Agriculture News\" \/>\n<meta property=\"og:description\" content=\"Sales’ adverts of grocery specialties in the\u00a0United States\u00a0have risen in the June 21-July 3, 2025 timeline, before the Fourth of July. 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