{"id":22211,"date":"2025-04-11T09:34:56","date_gmt":"2025-04-11T09:34:56","guid":{"rendered":"https:\/\/www.selinawamucii.com\/news\/?p=22211"},"modified":"2025-04-14T05:16:44","modified_gmt":"2025-04-14T05:16:44","slug":"piqa-pears-china-is-the-primary-export-market-for-new-zealand-grown-piqa-red","status":"publish","type":"post","link":"https:\/\/www.selinawamucii.com\/news\/2025\/04\/11\/piqa-pears-china-is-the-primary-export-market-for-new-zealand-grown-piqa-red\/","title":{"rendered":"PIQA Pears: \u201cChina is the primary export market for New Zealand-grown PIQA\u00ae Red\u201d"},"content":{"rendered":"\n

Coinciding with uptick fruit exports<\/u><\/a> from New Zealand, PIQA Pears <\/u><\/a>is bringing premium pear decadence to Asia and beyond. One such is the strikingly scarlet, heart-shaped PIQA\u00ae Red. A rebrand of the erstwhile PIQABoo\u00ae, the relaunched fruit is bound for the vast export market of China. Aptly, it is a versatile blend of Chinese, Japanese and European pear qualities. <\/p>\n\n\n\n

For more about the rebrand, Selina Wamucii reached out to Brand Manager at Prevar\u2122, Amanda Lyon.<\/p>\n\n\n\n

Lyon first differentiates the uniqueness of PIQA\u00ae Red from its predecessor, PiqaBoo\u00ae.<\/p>\n\n\n\n

\u201cPIQA\u00ae Red is the same premium fruit that consumers have come to love under the name PiqaBoo\u00ae \u2014 now with a bold new name and elevated branding that better reflects its exceptional quality, including its vibrant red skin, juicy crunch, and sweet tropical flavour. The rebrand is part of a broader strategy to position the fruit as a truly premium offering in global markets.\u201d<\/p>\n\n\n\n

PIQA\u00ae Red Accosts China<\/strong><\/strong><\/h3>\n\n\n\n

Which brings the customer segment the rebrand will be targeting in China.<\/p>\n\n\n\n

\u201cChina is the primary export market for New Zealand-grown PIQA\u00ae Red. The fruit is available through leading retailers and wholesale channels, targeting discerning consumers who seek out unique, high-quality fresh produce.\u201d<\/p>\n\n\n\n

And how long has it taken to develop the pear to its current stardom?<\/p>\n\n\n\n

\u201cPIQA\u00ae Red is the result of a 20-year breeding and innovation journey, combining the best traits from European, Japanese, and Chinese pears. Developed by Plant & Food Research in New Zealand, the variety was first commercialised around a decade ago.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cSince then, volumes have steadily increased to meet rising demand across Asia. With more varieties in our innovation pipeline under the PIQA\u00ae brand, we\u2019re confident this is just the beginning of a very exciting future.\u201d<\/p>\n\n\n\n

With such demand, it is only natural that the brand has expanded the cultivation footprint outside the New Zealand origin.  <\/p>\n\n\n\n

\u201cPIQA\u00ae Red originated in New Zealand, where it is primarily grown in the Hawke\u2019s Bay and Nelson regions, with recent plantings expanding into Central Otago.\u201d Explains Lyon.\u00a0\u201cThe variety is also under commercial production in Europe, and we have plans for future plantings in additional regions to help meet the strong global demand. <\/p>\n\n\n\n

\"\"
PIQA\u00ae orchard<\/figcaption><\/figure>\n\n\n\n

“We actively welcome interest from new growers who are looking to be part of this premium fruit success story.\u201d<\/p>\n\n\n\n

Ends the statement on a hopeful production note.<\/p>\n\n\n\n

About PIQA Pears<\/strong><\/strong><\/h2>\n\n\n\n

According to the brand\u2019s website, PIQA Pears breeds pears that can enrich lives at the personal level. This is possible through the delivery of exceptional varietals that bring candid daily experiences through superb nuances such as aroma, taste and texture. With fruit originating from New Zealand, the PIQA\u00ae trademark breeds varieties like PIQA\u00ae Red that quickly gain international market identity.    <\/p>\n","protected":false},"excerpt":{"rendered":"

Coinciding with uptick fruit exports from New Zealand, PIQA Pears is bringing premium pear decadence to Asia and beyond. One such is the strikingly scarlet, heart-shaped PIQA\u00ae Red. A rebrand of the erstwhile PIQABoo\u00ae, the relaunched fruit is bound for the vast export market of China. Aptly, it is a versatile blend of Chinese, Japanese and European pear qualities. …<\/p>\n","protected":false},"author":3,"featured_media":22226,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"\nPIQA Pears: \u201cChina is the primary export market for New Zealand-grown PIQA\u00ae Red\u201d - Selina Wamucii | Food & Agriculture News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.selinawamucii.com\/news\/2025\/04\/11\/piqa-pears-china-is-the-primary-export-market-for-new-zealand-grown-piqa-red\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PIQA Pears: \u201cChina is the primary export market for New Zealand-grown PIQA\u00ae Red\u201d - Selina Wamucii | Food & Agriculture News\" \/>\n<meta property=\"og:description\" content=\"Coinciding with uptick fruit exports from New Zealand, PIQA Pears is bringing premium pear decadence to Asia and beyond. 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