{"id":19647,"date":"2023-12-21T09:42:37","date_gmt":"2023-12-21T09:42:37","guid":{"rendered":"https:\/\/www.selinawamucii.com\/news\/?p=19647"},"modified":"2023-12-21T09:42:40","modified_gmt":"2023-12-21T09:42:40","slug":"starbucks-blames-unions-misrepresentation-for-coffee-chain-boycott","status":"publish","type":"post","link":"https:\/\/www.selinawamucii.com\/news\/2023\/12\/21\/starbucks-blames-unions-misrepresentation-for-coffee-chain-boycott\/","title":{"rendered":"Starbucks blames union’s ‘misrepresentation’ for coffee chain boycott"},"content":{"rendered":"\n

Starbucks has blamed its union workers for initiating a protest against the coffee chain via a pro-Palestinian tweet. Two months after suing <\/u><\/a>the union for the social media post, the company now calls the tweet a corporate \u2018misrepresentation.\u2019<\/p>\n\n\n\n

The beverage seller has been handling customer boycotts over the barista union\u2019s \u201csolidarity\u201d <\/u><\/a>comments since October 2023. This coincided with the start of the Israel-Hamas conflict.<\/p>\n\n\n\n

Ironically, Israeli and not just Palestinian customers, are demanding a clear stand from the company on the sensitive matter.<\/p>\n\n\n\n

It is Deeper than A Viewpoint<\/strong><\/strong><\/h3>\n\n\n\n

 USA Today, however, reveals that Starbucks is dealing with another deep-seated \u2018wages\u2019 <\/u><\/a>matter alongside the Middle-East one.<\/p>\n\n\n\n

Since 2021, workers have been agitating for wage increment but have not succeeded. The matter got to a head when union workers failed to show up on November 16 during \u2018Red Cup Day.\u2019 This is a promotional day when the coffee chain awards customers with free reusable mugs. <\/p>\n\n\n\n

In 2022, Starbucks fired workers for organizing a union in Tennessee, but this didn\u2019t stop a U.S.-wide union drive.<\/p>\n\n\n\n

Coffee Prices Brave amid Export Hike<\/strong><\/h3>\n\n\n\n

Meanwhile, as Starbucks battles its workers, coffee prices in the U.S. <\/u><\/a>have braved an increase in global exports. <\/p>\n\n\n\n

Robusta was back in the picture with prices up 1.47% on December 20. Prevailing dry conditions in Brazil was the main reason that sent prices up on this day despite rising exports.  <\/p>\n\n\n\n

Long-term estimates for Brazil and Honduras show coffee export increments in the 2023-24 season. Besides, the International Coffee Organization (ICO) reported that world coffee production in October 2023 rose by 0.9% year-on-year (y-oy) to 9.53 million bags.<\/u><\/a><\/p>\n\n\n\n

On the flip side is falling robusta coffee production in a major coffee exporter in Asia. Vietnam has revealed a fall in its 2023 volumes, a factor that has helped rally robusta price. <\/p>\n\n\n\n

The General Department of Customs said on December 18 that Vietnam\u2019s November-December 2023 coffee exports fell by 10.4%, y-o-y. <\/p>\n\n\n\n

Arabica has shown mixed resilience. After rising early December following reports of drying Brazilian fields, it was falling mid-December after new forecasts of rain. This is why prices closed down by 5.83% on December 20 from the previous day\u2019s. <\/p>\n\n\n\n

Given the production climb, it is only a matter of time before bearish prices close in and weaken shares. <\/p>\n\n\n\n

Starbucks\u2019 Coffee Discounts<\/strong><\/strong><\/h3>\n\n\n\n

As world coffee prices show mixed results, brewed coffee prices have drawn comments of even the rich for being pricey<\/u><\/a>. As expected, Starbucks\u2019 coffee prices per mug have gone together with those of the world.  However, the coffee chain is offering discounts each Thursday throughout December. <\/p>\n\n\n\n

A normal coffee brew costs $2.75 while a latte $4.75 per mug. Starbucks\u2019 fruit drinks, which in September attracted a class lawsuit over ingredients<\/u><\/a>, cost at least $5.95 per cup. <\/p>\n\n\n\n

 Espressos with mocha cost a fortune at $7 a mug, but with the Thursday offer this could be affordable.<\/p>\n\n\n\n

Thus, even as Starbucks gets back at the union, it is also doing promotions to recoup its customer base. <\/p>\n","protected":false},"excerpt":{"rendered":"

Starbucks has blamed its union workers for initiating a protest against the coffee chain via a pro-Palestinian tweet. Two months after suing the union for the social media post, the company now calls the tweet a corporate \u2018misrepresentation.\u2019 The beverage seller has been handling customer boycotts over the barista union\u2019s \u201csolidarity\u201d comments since October 2023. 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