{"id":19232,"date":"2023-09-25T08:49:36","date_gmt":"2023-09-25T08:49:36","guid":{"rendered":"https:\/\/www.selinawamucii.com\/news\/?p=19232"},"modified":"2023-09-26T12:43:23","modified_gmt":"2023-09-26T12:43:23","slug":"hans-sauter-on-pinkglow-pineapples-innovation-has-allowed-fresh-del-monte-to-differentiate-product-lines-that-cater-to-different-market-segments","status":"publish","type":"post","link":"https:\/\/www.selinawamucii.com\/news\/2023\/09\/25\/hans-sauter-on-pinkglow-pineapples-innovation-has-allowed-fresh-del-monte-to-differentiate-product-lines-that-cater-to-different-market-segments\/","title":{"rendered":"Hans Sauter on\u00a0Pinkglow\u00ae pineapples\u00a0:\u00a0\u201cInnovation has allowed Fresh Del Monte to differentiate product lines that cater to different market segments\u201d"},"content":{"rendered":"\n

Consumer demand has shifted to a new genetically modified pineapple, the lycopene<\/u><\/a>-enhanced \u201cPinkglow pineapples\u201d<\/u><\/a> by Fresh Del Monte, a company that grows and distributes pineapples worldwide.<\/p>\n\n\n\n

A product of long-term genetic engineering, the Pinkglow pineapple marks a major research breakthrough. <\/u><\/a><\/p>\n\n\n\n

Selina Wamucii talks to Hans Sauter, Chief Sustainability Officer and Senior Vice President, Corporate R&D, QA, and Agricultural Services at Fresh Delmonte Produce Inc. He starts by allocating the research duration for developing Pinkglow\u00ae pineapples.<\/p>\n\n\n\n

\u201cIt took us 17 years of research and development to create the Pinkglow\u00ae pineapple.\u201d Mr Sauter says.

It must have been an \u2018who is who\u2019 scientific partnership in this genetic engineering process?<\/p>\n\n\n\n


“This project was done in-house by our own scientists in California and Costa Rica,\u201d states Mr Sauter.<\/p>\n\n\n\n

Market Niche Segmentation<\/h3>\n\n\n\n


This naturally leads to the question of the current source and market: specifically, is Fresh Del Monte growing and selling Pinkglow only in Costa Rica?<\/p>\n\n\n\n

\u201cPinkglow\u00ae pineapples grow on a select farm in the South-Central region of Costa Rica,\u201d expands Hans Sauter, \u201cwhich has the ideal soil and climate for growing pineapples. They are sold in a variety of markets, including the US, Hong Kong, Qatar, and Canada.\u201d <\/p>\n\n\n\n

It must be remarkable that Fresh Delmonte is still basking in the still-profitable Honeyglow and according to Mr Sauter, the former product is still popular even after the release of Pinkglow.

“Yes. We have seen high demand for both the Honeyglow\u00ae and Pinkglow\u00ae pineapples this year, specifically in our North America market.\u201d

Notably, the new genetically engineered range joins the list of Costa Rica\u2019s golden Oro, crownless and traditional pineapple varieties. However, each has its \u201cniche\u201d and will still fit its market segment amid this innovation:
<\/p>\n\n\n\n

“These products fill different niches in an every day, more segmented and specialized fresh pineapple market. Innovation has allowed Fresh Del Monte to differentiate product lines that cater to different market segments.\u201d Mr Sauter finishes on this discerning note.<\/p>\n","protected":false},"excerpt":{"rendered":"

Consumer demand has shifted to a new genetically modified pineapple, the lycopene-enhanced \u201cPinkglow pineapples\u201d by Fresh Del Monte, a company that grows and distributes pineapples worldwide. A product of long-term genetic engineering, the Pinkglow pineapple marks a major research breakthrough.  Selina Wamucii talks to Hans Sauter, Chief Sustainability Officer and Senior Vice President, Corporate R&D, QA, and Agricultural Services at…<\/p>\n","protected":false},"author":3,"featured_media":19233,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"\nHans Sauter on\u00a0Pinkglow\u00ae pineapples\u00a0:\u00a0\u201cInnovation has allowed Fresh Del Monte to differentiate product lines that cater to different market segments\u201d - Selina Wamucii | Food & Agriculture News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.selinawamucii.com\/news\/2023\/09\/25\/hans-sauter-on-pinkglow-pineapples-innovation-has-allowed-fresh-del-monte-to-differentiate-product-lines-that-cater-to-different-market-segments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hans Sauter on\u00a0Pinkglow\u00ae pineapples\u00a0:\u00a0\u201cInnovation has allowed Fresh Del Monte to differentiate product lines that cater to different market segments\u201d - Selina Wamucii | Food & Agriculture News\" \/>\n<meta property=\"og:description\" content=\"Consumer demand has shifted to a new genetically modified pineapple, the lycopene-enhanced \u201cPinkglow pineapples\u201d by Fresh Del Monte, a company that grows and distributes pineapples worldwide. 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