{"id":18177,"date":"2023-03-31T13:30:54","date_gmt":"2023-03-31T13:30:54","guid":{"rendered":"https:\/\/www.selinawamucii.com\/news\/index.php\/2023\/03\/31\/italys-olive-oil-and-the-new-automatic-traceability-in-the-olive-oil-supply-chain\/"},"modified":"2023-04-18T12:42:09","modified_gmt":"2023-04-18T12:42:09","slug":"italys-olive-oil-and-the-new-automatic-traceability-in-the-olive-oil-supply-chain","status":"publish","type":"post","link":"https:\/\/www.selinawamucii.com\/news\/2023\/03\/31\/italys-olive-oil-and-the-new-automatic-traceability-in-the-olive-oil-supply-chain\/","title":{"rendered":"Italy\u2019s Olive Oil and the new Automatic traceability in the olive-oil supply chain"},"content":{"rendered":"<p style=\"font-weight: 400;\">An example of technology to improve the sustainability and competitiveness of \u00a0<a href=\"https:\/\/www.selinawamucii.com\/insights\/market\/italy\/olive-oil\/\"><u>Italy\u2019s olive oil<\/u><\/a>\u00a0sector developed in a recent research project.<\/p>\n<p style=\"font-weight: 400;\">Currently, Italy is the third country in the world, after Spain and Tunisia, for olive-growing area of 955,000 ha, but remains the second largest producer in the world with 4,250,192 q of oil (ISTAT, 2022).<\/p>\n<p style=\"font-weight: 400;\">Our country holds the richest germplas olive grove comprising over 630 cultivars, with a high presence of local varieties that define specific areas to which they are historically and culturally linked. Italian olive growing is now widespread in all regions, including the Aosta Valley where the first hectare of olive grove has recently been registered (ISTAT, VII Censimento Agricoltura).<\/p>\n<p style=\"font-weight: 400;\">Italy has the largest number of certified extra virgin olive oils (42 PDO and 8 PGI), 4 PDO for table olives and 75 Pat-approved olive products (Traditional Agri-Food Products), however, being the world\u2019s leading importer of olive oil,\u00a0the product bottled as 100% Italian represents less than 30% of total production. These circumstances mean that there are medium-low-end productions, characterized by a limited enhancement of the product.<\/p>\n<h2><strong><b>Olive oil, the problem of fraud<\/b><\/strong><\/h2>\n<p style=\"font-weight: 400;\">According to EU food fraud control reports,\u00a0olive oil is one of the goods most affected by fraudulent manipulation. The crisis of recent years has exposed quality production even more to forms of unfair competition, which harms producers and consumers. In the context of the production and sale of extra virgin olive oil, it is\u00a0mainly\u00a0dealing\u00a0with\u00a0commercial\u00a0counterfeits, or<\/p>\n<ul>\n<li>the fraudulent attribution of controlled designations of origin to unrequired goods;<\/li>\n<li>production and marketing of protected designation of origin (Dop) oils obtained from olives harvested in areas outside the reference area and, more generally, misuse of the marks;<\/li>\n<li>incorrect labelling in the information provided, with misleading descriptions or not corresponding to the actual characteristics;<\/li>\n<li>failure or irregular keeping of load-unloading records and non-compliance with the regulations regarding the Sian telematic register.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">A second type of fraud\u00a0that is being seen in the world of extra virgin olive oil\u00a0is counterfeiting, when one product is replaced by another less valuable one. In recent years, this has often happened\u00a0as in the case of mixing with lower cost olive oils, coming from non-European countries such as <a href=\"https:\/\/www.selinawamucii.com\/insights\/market\/tunisia\/olive-oil\/\"><u>Tunisia<\/u><\/a>\u00a0or Morocco.<\/p>\n<p style=\"font-weight: 400;\">In Italy, given the great popularity of this condiment \u2013 we are the first in the world for per capita\u00a0consumption \u2013 and the economic value of the sector, the issue of counterfeit oil is particularly heard.<\/p>\n<p style=\"font-weight: 400;\"><strong><b>Traceability tools<\/b><\/strong><\/p>\n<p style=\"font-weight: 400;\">For many manufacturers, the use of an\u00a0automatic traceability system makes it possible to strengthen their quality product\u00a0with the possibility of giving a complete and safe guarantee of origin and processing of the product in order to obtain the characteristics declared on the label.<\/p>\n<p style=\"font-weight: 400;\">The following elements are required\u00a0to record data\u00a0and achieve an integrated and intelligent\u00a04.0 Traceability\u00a0system:<\/p>\n<ul>\n<li>a series of smart or smart devices (i.e. equipped with one or more sensors and microelectronic components for data acquisition);<\/li>\n<li>typically wireless (wireless) connectivity;<\/li>\n<li>the\u00a0cloudand user access and maintenance software platforms.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">These elements are beginning to be available and at a low cost, which is why it is therefore possible to speak of Traceability 4.0 as an expanding sector on the wave of digitization that now pervades our entire environment.<\/p>\n<p style=\"font-weight: 400;\"><strong><b>The proposed system<\/b><\/strong><\/p>\n<p style=\"font-weight: 400;\">As part of the\u00a0Olivosmart research\u00a0contract, the company SISSPre S.r.l. &#8211; Sistemi e Servizi di Precisione, with the collaboration of the Crea-OFA of Rende has designed a traceability system called Trust Three for the fully automatic, economical and versatile olive-oil supply chain (also usable on other agri-food supply chains). As part of the project, Crea and SISSPre conducted a series of company-wide trials for the evaluation of the different possible scenarios of the production flow and the business organization starting from the I<a href=\"https:\/\/www.selinawamucii.com\/insights\/market\/italy\/olives\/\"><u>talian <\/u><u>olive<\/u><u>s<\/u><\/a>\u2019\u00a0harvest phase by acquiring the necessary information to be automatically recorded and sent to a secure server where the customer data store is stored. This data is\u00a0then managed by a platform software capable of numerous processing over time.<\/p>\n<p style=\"font-weight: 400;\">\n","protected":false},"excerpt":{"rendered":"<p>An example of technology to improve the sustainability and competitiveness of \u00a0Italy\u2019s olive oil\u00a0sector developed in a recent research project. Currently, Italy is the third country in the world, after Spain and Tunisia, for olive-growing area of 955,000 ha, but remains the second largest producer in the world with 4,250,192 q of oil (ISTAT, 2022)&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":18178,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.3 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Italy\u2019s Olive Oil and the new Automatic traceability in the olive-oil supply chain - Selina Wamucii | Food &amp; Agriculture News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.selinawamucii.com\/news\/2023\/03\/31\/italys-olive-oil-and-the-new-automatic-traceability-in-the-olive-oil-supply-chain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italy\u2019s Olive Oil and the new Automatic traceability in the olive-oil supply chain - Selina Wamucii | Food &amp; Agriculture News\" \/>\n<meta property=\"og:description\" content=\"An example of technology to improve the sustainability and competitiveness of \u00a0Italy\u2019s olive oil\u00a0sector developed in a recent research project. Currently, Italy is the third country in the world, after Spain and Tunisia, for olive-growing area of 955,000 ha, but remains the second largest producer in the world with 4,250,192 q of oil (ISTAT, 2022)....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.selinawamucii.com\/news\/2023\/03\/31\/italys-olive-oil-and-the-new-automatic-traceability-in-the-olive-oil-supply-chain\/\" \/>\n<meta property=\"og:site_name\" content=\"Selina Wamucii | Food &amp; Agriculture News\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-31T13:30:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-18T12:42:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.selinawamucii.com\/news\/wp-content\/uploads\/2023\/04\/New_olive_oil_just_pressed-e1680269375568.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"604\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"newsAdmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"newsAdmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.selinawamucii.com\/news\/2023\/03\/31\/italys-olive-oil-and-the-new-automatic-traceability-in-the-olive-oil-supply-chain\/\",\"url\":\"https:\/\/www.selinawamucii.com\/news\/2023\/03\/31\/italys-olive-oil-and-the-new-automatic-traceability-in-the-olive-oil-supply-chain\/\",\"name\":\"Italy\u2019s Olive Oil and the new Automatic traceability in the olive-oil supply chain - Selina Wamucii | Food &amp; 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